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Privacy Policy

Last updated: 1 January 2026 · Yumi Live LTD

Yumi Live LTD ("Yumi Live", "we", "us") is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and the rights you have over your data. It applies to our website at yumilive.co.uk and all related services.

1. Who is responsible for your data

The data controller is Yumi Live LTD, a company registered in England and Wales. For any privacy-related question or request, please contact us at contact@yumilive.co.uk.

2. What data we collect

We collect the following categories of personal data:

• Identification data: name, email address and password when you create an account.
• Billing data: billing address, country and VAT number where applicable. We do not store full payment card numbers — these are handled directly by our payment processor.
• Usage data: course progress, content viewed, time spent, projects submitted, comments and forum posts.
• Technical data: IP address, browser type, operating system, device identifiers, referring URL and approximate location.
• Communications: messages you send to us by email or through our contact forms.

3. How we collect data

• Directly from you when you sign up, subscribe, fill out a form or contact us
• Automatically when you use our website (through cookies and similar technologies)
• From third parties such as Stripe (for billing confirmation) and analytics providers

4. Why we use your data and the legal basis

• To provide our services — to deliver courses, manage your account and process subscriptions. Legal basis: performance of a contract.
• To process payments — through our payment provider Stripe. Legal basis: performance of a contract.
• To communicate with you — service updates, billing notifications and support replies. Legal basis: performance of a contract and legitimate interest.
• To send marketing communications — only where you have given consent or where allowed by law. You can opt out at any time.
• To improve our service — analyse usage patterns and improve features. Legal basis: legitimate interest.
• To comply with legal obligations — including tax, accounting and consumer-protection laws. Legal basis: legal obligation.
• To prevent fraud and abuse — keep our platform safe. Legal basis: legitimate interest.

5. Sharing your data

We do not sell your personal data. We only share it with carefully selected third parties who help us run our business:

• Stripe — for payment processing (stripe.com/privacy)
• Hosting and infrastructure providers — for running our website and storing data
• Email and communication providers — for sending transactional and marketing emails
• Analytics providers — for understanding how the service is used
• Professional advisors — lawyers, accountants and auditors where necessary
• Authorities — when we are legally required to disclose data

6. International data transfers

Some of our service providers may process your data outside the United Kingdom or the European Economic Area. Where this happens, we use appropriate safeguards such as Standard Contractual Clauses or UK International Data Transfer Agreements to make sure your data is protected to a level equivalent to the UK GDPR.

7. How long we keep your data

We keep your personal data for as long as your account is active and for as long as needed to provide the service. After your account is closed, we may keep certain data for up to seven years to comply with tax, accounting and other legal obligations, after which it is securely deleted or anonymised.

8. Security

We use industry-standard technical and organisational measures to protect your data — including encryption in transit (HTTPS), restricted internal access, secure passwords and regular reviews of our security practices. No system is 100% secure, but we work hard to keep your data safe.

9. Your rights

Under the UK GDPR and equivalent laws, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — correct inaccurate or incomplete data
• Erasure — ask us to delete your data ("right to be forgotten")
• Restriction — limit how we use your data
• Portability — receive your data in a portable format
• Object — object to processing based on legitimate interest or direct marketing
• Withdraw consent — where processing is based on consent
• Complain — to the UK Information Commissioner's Office (ico.org.uk) or your local data protection authority

To exercise any of these rights, email us at contact@yumilive.co.uk. We will respond within one month.

10. Cookies

We use cookies and similar technologies on our website. For details of which cookies we use and how to manage them, please see our Cookie Policy.

11. Children

Our services are not directed at children under 16. We do not knowingly collect personal data from children under 16 without parental consent. If you believe we hold data about a child without proper consent, please contact us so we can remove it.

12. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of the page reflects the latest version. If we make material changes we will notify you by email or through the service.

13. Contact